Interwoven powers CRM applications with mission critical and intelligent content, ensuring consistency across every customer touchpoint, powering up-sell and cross-sell of goods and services, and maximizing the effectiveness and efficiency of customer care.

Getting the right content to the right person at the right time is the cornerstone of any competitive customer relationship strategy. The key to making this happen is accurate and relevant content. Interwoven's Content Platform for CRM enables companies to leverage the power of their content by streamlining the content contribution and deployment processes and by managing and organizing all enterprise assets so that they can be accessed by anyone in any department. That's why 7 out of the Fortune 10 -- companies like American Airlines, Cisco, and GE -- look to Interwoven to manage content for their critical eBusiness initiatives.

Interwoven's solutions for CRM ensure that Siebel Call Center and Partner Relationship Management systems have relevant and consistent information, enabling call center agents to be more productive and deliver better customer service. Interwoven-managed content ultimately drives your online self-service initiatives that enable your users to find answers to questions on their own, saving you money and improving customer satisfaction.