Attendees to Learn How Successful Retailers are Driving Greater Competitive Advantage via the Web and How to Implement the Right WCM Strategy
NEW YORK, NY. - Forrester Consumer Forum 2005 (booth #13) - September 27, 2005 - Interwoven, Inc. (Nasdaq: IWOV), provider of Enterprise Content Management (ECM) solutions for business, today announced that Interwoven and Forrester Research will present a joint Webcast on Wednesday, October 5, 2005, entitled "Driving Commerce through Content." The Webcast follows on the heels of the recent release of Forrester's 2005 Web Content Management (WCM) for Retail report in which Interwoven was ranked as a leading WCM technology provider for retailers who are looking to drive increased commerce through their Web sites and further utilize the Web for greater competitive advantage. Interwoven is demonstrating its market-leading WCM solutions at this week's Forrester Consumer Forum 2005, which is focused on the discussion of critical issues facing consumer-facing companies including: best practices for using innovative technologies to reach new audiences; creating new markets; and driving customer loyalty across channels.
With leading retail customers including Staples, IKEA, TESCO, and Chrysler, Interwoven's proven focus and momentum in the retail industry are further supported by Forrester's recent report, which positions Interwoven as a leading choice for retailers who are looking for robust WCM solutions to meet the needs of all their Web initiatives. Interwoven was also ranked by Forrester as an overall WCM leader across industries in its April 2005 report, "The Forrester Wave: Web Content Management, Q1 2005." Interwoven was recognized in the report as a leading provider of targeted content-centric WCM solutions that address the full spectrum of companies' WCM needs, including both internal and external Web initiatives.
What: Forrester and Interwoven Webcast, "Driving Commerce through Content."
According to the WCM Retail Wave report authored by Forrester analyst Tamara Mendelsohn:
"As online retail competition grows fierce, online sellers look for ways to differentiate their sites and build unique experiences for their consumers." During this Webcast, Mendelsohn and Interwoven will discuss how retailers are leveraging WCM technology to deepen relationships with customers, establish greater competitive differentiation, and drive increased revenue via the Web. Mendelsohn will also discuss how Forrester evaluated WCM vendors for retail and commerce.
"The Forrester Wave: Web Content Management for Retail, Q3 2005"
"The Forrester Wave: Web Content Management, Q1 2005"
About Interwoven Web Content Management for Retail
Interwoven's TeamSite Web Content Management software and LiveSite Content Publishing product provide the foundation for content-centric solutions that Interwoven is bringing to market to address the complete range of retailers' WCM needs including Internet, intranet and extranet initiatives. According to the Forrester Retail Wave report, "Interwoven's strengths in the management of content and code, multistage deployment, publishing administration, taxonomy management and discovery, and multisite management," make it an ideal vendor to address retailers' most complex WCM needs. Additionally, Forrester recognizes Interwoven in the report for the company's digital asset management (DAM) product, MediaBin, and scalability, which also "make [Interwoven] a good choice for retailers that are pushing content to multiple channels and need to manage digital asset transformation."
About Forrester Research
Forrester is an independent technology research company that provides pragmatic and forward-thinking advice about technology's impact on business. Business, marketing, and IT professionals worldwide collaborate with Forrester to align their technology investments with their business goals. Forrester offers products and services in four major areas: Research, Data, Consulting, and Community. Established in 1983, Forrester is headquartered in Cambridge, Mass.
Interwoven, Inc., provider of Enterprise Content Management solutions for business, enables organizations to unify people, content and processes to minimize business risk, accelerate time-to-value and sustain lower total cost of ownership. Interwoven delivers deep industry-specific solutions which reduce business process cycle time from initial collaboration through design, production, sales, marketing, legal review, IT and service. Interwoven leads the industry with a service-oriented architecture today and easy-to-use, best-in-class components and solutions. Today, approximately over 3,300 enterprises, law firms and professional services organizations worldwide are Interwoven customers including British Telecom, Ford, Freshfields Bruckhaus Deringer, General Motors, Jones Day, Motorola and Yamaha. Interwoven is headquartered in Sunnyvale, Calif., with offices around the world. For more information visit www.interwoven.cn.
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