Atlanta, March 27, 2002 - MediaBin Inc. today announced that luxury leather goods company Cole Haan has licensed the MediaBin brand asset management platform to manage product images and related data for its extensive range of men's and women's shoes, handbags, outerwear and accessories.

Renowned for its 'artisan quality' shoes since 1928, Cole Haan is part of Nike, Inc. The company operates on three continents; has 62 Cole Haan-brand stores; and supplies products to premium retailers like Nordstrom and Neiman Marcus.

D. 'Buzz' Morley directs Cole Haan's e-Commerce initiatives and manages content for the corporate website http://www.colehaan.com: "We easily cost-justified MediaBin on the basis of saving sneaker-time in finding and prepping product shots for the web. We shoot 600-800 high resolution digital photos for each of our 3 seasons, we make several web-ready versions of each one, and we syndicate them all to our retail partners." Adds Morley: "Right now we're building on the MediaBin platform to integrate data from our product information database, and we also use the system to support our Marketing group and the print catalog."

"The great thing about Cole Haan's use of MediaBin is that there is not only a clear cost-savings, but the biggest benefit is in getting products to market more quickly," said Chris Lynn, VP Marketing Programs at MediaBin Inc. "All of our retail customers tell us that the competitive advantage they gain through speed and ease of access to product photography is huge."

MediaBin, Inc. was founded in 1987 and develops innovative, standards-based brand asset management solutions for Global 2000 companies. The MediaBin platform enables marketing and eCommerce teams to reduce time-to-market for new products, improve customer experience and to scale their businesses by automating the cataloging, management, and deployment of marketing materials. MediaBin is a key eBusiness infrastructure component that can be integrated into corporate portals, web content management systems, product catalogs, and eCommerce platforms to manage and deliver media assets. For more information visit www.mediabin.com.

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