Atlanta, December 6, 2001 - MediaBin Inc. today announced that Samsonite Corporation (Nasdaq:SAMC) has licensed the MediaBin 2.0 brand asset management platform to manage and deliver media content for its Web sites and retail partners.

The Samsonite name is known worldwide, and the quality and consistency of the company’s images, logos and marketing materials are essential for maintaining its brand equity. Samsonite’s Web and graphics teams support Websites throughout the Americas and also supply product photos and logos to retail partners like May Company, Federated, Sears & Roebuck and J.C. Penney. MediaBin will enable these teams to ensure brand integrity while speeding the production and distribution of marketing assets for use both online and in print.

"We saw an immediate return on our investment in MediaBin 2.0 by producing all of the graphics for our U.S. Web site two weeks ahead of schedule," said Nick Macera, Samsonite’s director of information technology. "Additionally, MediaBin feeds our Interwoven Web content management system. We plan to use MediaBin 2.0 on an extranet for our licensees to access our brand manual, for our retail partners to access product photos, and for our printed collateral."

"I have seen nothing like MediaBin - it is intuitive to use, and I believe it has huge potential for any business that is concerned about the integrity of its brands," Macera continued.

"Samsonite is a great example of a company that is using low-risk technology investments like MediaBin 2.0 to create immediate benefits," said David Moran, MediaBin’s president and CEO. "The company had a tight deadline, realized an almost immediate ROI and now has the infrastructure to better promote its brands."

Samsonite is one of the world’s largest manufacturers and distributors of luggage and markets luggage, casual bags, business cases and travel-related products under brands such as SAMSONITE, AMERICAN TOURISTER, LARK, HEDGREN and SAMSONITE BLACK LABEL, with annual sales in excess of US$700m.

About MediaBin
MediaBin, Inc. was founded in 1987 and develops innovative, standards-based brand asset management solutions for Global 2000 companies. The MediaBin platform enables marketing and eCommerce teams to reduce time-to-market for new products, improve customer experience and to scale their businesses by automating the cataloging, management, and deployment of marketing materials. MediaBin is a key eBusiness infrastructure component that can be integrated into corporate portals, web content management systems, product catalogs, and eCommerce platforms to manage and deliver media assets. For more information visit www.mediabin.com.

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