World's Most Recognized Casino-Entertainment Company Chooses
Interwoven to Help Create Individualized Content for 21 U.S. Casinos and Hotels
Sunnyvale, Calif. - August 9, 2000 - Interwoven, Inc. (Nasdaq: IWOV), the leading
provider of enterprise-class content management solutions, today announced that
Harrah's Entertainment (NYSE: HET) will standardize on Interwoven Web content
management as part of the Fall 2000 re-launch of the casino-entertainment company's
Web site, www.harrahs.com .
Harrah's will use Interwoven TeamSite software to allow local employees across
the company's chain of 21 casino and hotel properties to develop and distribute
content quickly and easily. Interwoven will also help Harrah's manage a wide
variety of loyalty-building features on the new site, including online hotel
and travel reservations, event listings, and special offers for members of Total
Rewards, Harrah's loyalty program.
"Our content contributors are very much in tune with the demands of our local
markets - in the gaming industry, the competition is usually right across the
street," said David Norton, Harrah's vice president of loyalty marketing. "It
makes sense to have these local contributors post their own content about restaurant
menus, scheduled entertainment, and special events that are of most interest
to customers in these regions. Interwoven's user friendly TeamSite software
will make it possible for all of our contributors - not just those on the technical
side - to get creative and post fresh content whenever they need to."
A key part of the site re-launch will be the development of individual content areas for each of Harrah's 21 casinos in the U.S. These areas will be accessed via the central Harrah's Web site, and will be customized and updated by about 70 content contributors spread across these properties. Because TeamSite Templating separates content from the way it is presented, non-technical contributors can create and edit content using any application, including word processing programs and Web authoring tools.
While TeamSite will provide a broad group of contributors the independence
to post localized content, it will also give Harrah's site managers the ability
to audit all postings and maintain the site's corporate look and feel. TeamSite
allows site managers to track the approval process for all versions of content,
and it ensures that contributions are appropriately formatted for the Web, thereby
maintaining brand consistency.
"Harrah's knows that it needs to use its site not only to keep existing customers,
but also to bring new people to its casinos and hotels," said Joe Ruck, vice
president of marketing at Interwoven. "Interwoven meets this dual challenge
by allowing Harrah's to present a constantly changing mix of Web content that
offers something for all audiences."
Founded more than 60 years ago, Harrah's Entertainment, Inc. is the most recognized
and respected name in the casino-entertainment industry, operating 21 casinos
in the United States under the Harrah's, Showboat, Rio and Player's brand names.
With a combined database of more than 19 million players, Harrah's Entertainment
is focused on building loyalty and value with its target customers through a
unique combination of great service, excellent products, unsurpassed distribution,
operational excellence and technology leadership.
Interwoven, Inc. (NASDAQ: IWOV) is the leading provider of
enterprise-class Web content management software. Its flagship product,
TeamSite, controls the development, management and deployment of
business-critical Web sites. As the platform for eBusiness, Interwoven
enables electronic commerce, customer relationship management, supply
chain management and knowledge management for Web leaders and Fortune
1000 companies moving to the Web. TeamSite is available for both the Sun
Solaris operating system and Microsoft Windows platform. For more
information on the company and its software solutions, visit the
Interwoven Web site at www.interwoven.cn or e-mail info@interwoven.com