Interwoven's Workflow, Templating let American Airlines Focus on Enhancing Interactive Customer Communications, Services Through Rich Content

SUNNYVALE, Calif. - July 7, 2000 - Interwoven Inc.(Nasdaq: IWOV), the leading provider of enterprise-class content management software, today announced that American Airlines (NYSE:AMR) has chosen Interwoven to drive content across the entire AA.com Internet site. One of the Web's largest e-commerce sites, AA.com receives more than 350,000 visits on peak days and approximately 25 million page views each month. American Airlines will take advantage of Interwoven's advanced workflow, templating, and scalability to significantly streamline content delivery, providing 24x7 information to customers as the Web site expands and offers new services.

The initial rollout of Interwoven on AA.com is supporting the AADVANTAGE Travel Awards Program, which has more than 38 million members. Interwoven will help AA.com to provide AADVANTAGE members with relevant content based on their individual preferences and draw upon the AADVANTAGE database to present special offers and news tailored to each customer's interests. In the last two years, more than 50% of top-tier AADVANTAGE members have logged onto AA.com.

Key features of Interwoven's solutions:

• Advanced workflow of Interwoven TeamSite, which streamlines the content management process and provides more control over access to content and work areas.
• XML TeamSite Templating to separate content from the way it is presented, enabling contributors to focus on the value of the content rather than its structure. Ease of use, allowing anyone to use Interwoven TeamSite with minimal training.
• Enterprise-scale architecture, providing the ability to support large volumes of content and high traffic.
• Interwoven's open architecture, which integrates with other best-of-breed personalization technologies.

"With the powerful workflow and templating in Interwoven TeamSite, our publishing team will be able to focus on content management - including the effectiveness and personalization of content we deliver - rather than creation and structure," said Elizabeth Crandall, managing director of personalized marketing for American Airlines. "And that translates to higher quality, and more relevant and timely content for our customers."

"Since establishing its Web site in 1995, American Airlines has continually been at the forefront of offering customers new and enhanced online services," said Joe Ruck, vice president of corporate and channels marketing at Interwoven, Inc. "We're excited to work with American Airlines in taking AA.com to the next level with an open, enterprise content management architecture that gives American Airlines the flexibility to leverage best-of-breed e-commerce solutions available today, as well as those that emerge in the future.".

Interwoven, Inc. (Nasdaq: IWOV) is the leading provider of enterprise-class content management solutions. Its flagship product, TeamSite, controls the development, management and deployment of business-critical Web sites. Interwoven solutions are based on an inclusive content architecture that empowers all content contributors and leverages diverse Web assets including XML, Java, rich html, multimedia and database content. TeamSite is available for the Sun Solaris operating system and Microsoft NT and Windows 2000 platforms. For more information on the company and its software solutions, visit the Interwoven Web site at www.interwoven.cn or e-mail info@interwoven..com .