Integration of e-customer intelligence and Web content management solutions allows eBusinesses to modify content based on real-time traffic data

Sunnyvale, Calif., December 13th, 1999 - Interwoven, Inc., (Nasdaq: IWOV) a leading provider of content management for the enterprise Web, and net.Genesis Corp., the leader in e-customer intelligence solutions, today announced a partnership and a combined solution which drives changes in Web site content based on real-time site analysis. This best-of-breed solution will enable Interwoven TeamSite customers to target Web content based on the e-customer intelligence from net.Genesis net.Analysis reports.

"By using net.Analysis software to create actionable information, business managers can drive TeamSite Web content updates based on real-time analysis of traffic data," said Jeff Engelmann, vice president of business development for Interwoven.

This partnership is the first of its kind offering the powerful combination of e-customer analytics and enterprise-scale content management. The combined solution will empower business managers to identify their most compelling content for particular customers and make timely changes to Web content in a controlled environment. For example, an eRetailer may test several different layouts for an online catalog and use information provided by net.Analysis to determine the most effective layout for turning lookers into buyers. Based on these results they will be able to make the appropriate revisions through TeamSite.

"Content management is a logical complement to e-customer intelligence," said David George, vice president of strategic partnerships at net.Genesis. "Web site analysis can't be done in a vacuum and business managers need a means to act on what they learn about their customers. The marriage of e-customer intelligence and content management empowers businesses with the information needed to understand their customers and quickly adapt their sites through content management."

net.Analysis is the fourth-generation of the industry's leading Web analysis software solution. net.Analysis provides an enterprise platform for online analysis and measurement that correlates information about Web site visitor behavior with other enterprise business data, enabling companies to improve strategic and tactical decision making about marketing, selling and supporting products online. It gives business managers a holistic view of their online customers based on implicit and explicit information. net.Analysis offers superior scalability, analytical power and enterprise database support for demanding, high-traffic Web sites. Its unparalleled analysis and drill-down capabilities and ability to correlate site behavior with enterprise data help organizations increase product and advertising revenues, improve customer satisfaction, heighten brand awareness and improve resource productivity.

Interwoven's flagship product, TeamSite, was built specifically for the creation, production and management of large, complex Internet and intranet Web sites. TeamSite provides companies with an effective solution for moving business to the Web. TeamSite's browser-based user interface allows non-technical end users to become an active, integral part of the Web development process. TeamSite also offers unparalleled administrative control, system performance and scalability - it enables the central management of hundreds of thousands of files, maintaining high performance as the number of users increases. TeamSite Templating, an add-on module, enables non-technical authors to easily contribute content to the Web while maintaining central control over the look and feel.

Founded in 1994, net.Genesis is the leading provider of e-customer intelligence software and services that enable companies to understand their online customers and optimize their online business. The company's flagship product, net.Analysis, offers customized reporting, high volume scalability, and enterprise database support and is used by more than 300 Fortune 1000 and Web 500 customers including Bell Atlantic, Fidelity Investments, Lucent Technologies, National Geographic and Charles Schwab. Based in Cambridge, Mass., net.Genesis is a strategic partner with industry leaders such as Art Technology Group, Oracle, IBM, DoubleClick, Net Perceptions, Harte-Hanks and the Sun-Netscape Alliance. For more information contact 617-665-9200 or visit http://www.netgen.com .

Interwoven, Inc.(NASDAQ: IWOV) is a leading provider of content management for the enterprise Web. Its flagship product, TeamSite, controls the development, management and deployment of business-critical Web sites. As the platform for eBusiness, Interwoven enables electronic commerce, customer relationship management, supply chain management and knowledge management for Web leaders and Fortune 1000 companies moving to the Web. TeamSite is available for both the Sun Solaris and Microsoft NT operating systems. For more information on the company and its software solutions, visit the Interwoven Web site at www.interwoven.cn or e-mail info@interwoven.com